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| What Copywriters Can Do With Good Work That Was Never Used |
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2006-02-16
| Chris Marlow
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Freelancers who are trying to build their portfolios
occasionally asked me, "What can I do with good work that was
never used?"
The good news is, you should use it in your portfolio, if it's
work you're proud of. Marketing professionals are used to |
| Are Your Keywords Making You Sound Dumber Than You Really Are? |
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2005-09-15
| Dina Giolitto
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| Ahh, so you bought some keywords and keyword-phrases. How about a game of "Let's all guess what keywords you bought" -- and I'll bet the SEO champs and more astute copywriters will take home first and second prize for Most Correct Answers.D |
| Loosey Goosey, Tighty Writey: 7 Steps to Web Copy Perfection |
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2005-09-14
| Dina Giolitto
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| Ever click on a web page, and instead of reading it, your brain interprets it as "Blahhh blahh blah"? This means one of two things: 1. Dude, you're burnt or 2. That guy's copy just didn't cut it.Yes, a webmaster's biggest copywriting challe |
| Pacing and Leading Your Copywriting Assigments |
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2005-09-13
| Dina Giolitto
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| Yes, a good copywriter "paces and leads" the reader in the copy that she writes for her clients. But did you know? She must also pace and lead as part of successful copywriting project management.If you're a copywriter, you know the frighte |
| 5 Reasons to Kick Your Ghostwriter to the Curb |
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2005-09-13
| Dina Giolitto
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| With a million and one things to do, it's a wise idea to have a ghostwriter to lighten the load. But what if your ghostwriter is more of a hindrance than a help? Here are some signs it may be time to cut the cord and send that ghostwriter packing. |
| Persuading People to Buy - A Simple Technique |
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2005-09-12
| Carol Bentley
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| People are not interested in you, your company or your product. They are only interested in the result and benefit they get when they buy from you. Here |
| Hiring a Good Content Writer |
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2005-09-10
| Amrit Hallan
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| == YOUR CONTENT WRITER SHOULD BE A GOOD WRITER TOO ==What all should you take under consideration while looking for a content writer? Well, there are content writers and there are "content writers". First of all, a content writer should def |
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