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| Articles Marketing Direct
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| Measuring the Return on Your Direct Mail Investment |
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2004-08-31
| Martha Retallick
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| In direct mail lore, there's a rule stating that you can measure the success of your efforts by a minimum response rate of 1-2%. In other words, if you send out 10,000 pieces, you'll have a successful mailing if at lea |
| Infomercials and Direct Response |
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2005-09-00
| Richard Romando
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| Infomercials changed the way advertisers sell things on television. Previously, product manufacturers merely presented their wares on TV in the most attractive manner they could come up with. They planted ideas, sought to change habits or to creat |
| Test Your Direct Response Marketing Using Two Steps |
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2005-09-00
| Abe Cherian
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| Of all the mistakes a small business owner can make,
possibly none will cost more than failing to test one
aspect against another. In order words, testing one price
against another. One headline against another. One ad
against another.There |
| Direct Mail Still Works! |
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2005-08-24
| Ted Prodromou
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| Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the l |
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