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Successful sales people dress their best when in front of
prospects. And so do successful sales letters. Here are some
tested sales letter design and layout tips, some of them from
direct mail designer Ted Kikoler, and excerpted from The Lead
Generation Handbook by Bob Bly.
FONTS
* Use a serif typeface for the body. A popular choice is to set
the body in Times Roman and the headlines and subheads in
Helvetica bold.
* Type the body of the letter in black. Use an accent color for
subheads if you wish.
* To add emphasis to your headline, make it bold, a larger point
size than the letter, and center it.
* Make sure your typeface is large enough for your readers.
MARGINS
* With a standard 8 |
